November General 2000 Statistics 3

Visitors by Number of Visits During Report Period

This section shows the distribution of visitors based on how many times each visitor visited your site.

Visitors by Number of Visits During Report Period

Visitors by Number of Visits During Report Period

Number of Visits Number of Visitors % of Total Unique Visitors

1 visit 549 76.25%

2 visits 89 12.36%

3 visits 38 5.27%

4 visits 16 2.22%

5 visits 6 0.83%

6 visits 9 1.25%

7 visits 3 0.41%

8 visits 3 0.41%

9 visits 1 0.13%

10 or more visits 6 0.83%

Visitors by Number of Visits During Report Period - Help Card

This section shows the distribution of visitors based on how many times each visitor visited your site. This covers visits made during the reporting period only; a visitor's visits before or after the reporting period do not contribute to the visitor's visit count.

This statistic is an indication of whether or not your site compels return visits. Updating web site content is one way to improve this statistic.

New vs. Returning Visitors

This section shows the number of first-time visitors to your site and the number of returning visitors to your site. Only visitors identified by cookies are counted. First-time visitors are those who didn't have a cookie on their 1st hit, but had one on later hits. Returning visitors are those who already had a cookie on their 1st hit (their previous visit happened before the start of this report period.)

New vs. Returning Visitors

New vs. Returning Visitors

New or Returning Visitor Number of Visitor Sessions % of Total Sessions

Unknown 1,158 100.00%

New vs. Returning Visitors - Help Card

This section shows the number of first-time visitors to your site and the number of returning visitors to your site. Only visitors who can be identified with cookies are counted. First-time visitors are those who didn't have a cookie on their 1st hits, but had one on later hits. Returning visitors are those who already had a cookie on their 1st hit, and whose previous visit happened before the start of this report period. To get the most accurate information, make sure you set up the Cookies tab in the Options window to properly interpret the cookies you give to visitors.

By considering the ratio between new and returning visitors over a period of time, you can determine if your site is adequately attracting repeat visits. If you consistently have a high number of returning visitors, congratulations; you're doing a good job! However, if you are accustomed to seeing a low number of returning visitors, it's time to figure out why.

Top Visitors

This section identifies the IP address and/or domain name and their relative activity level on the site. If you do not use WebTrends cookies to track sessions on the site, WebTrends cannot differentiate between hits from different visitors of a same IP.

Top Visitors

Visitor Hits % of Total Hits Visitor Sessions

1 216.90.48.146 8,023 19.07% 34

2 gate.tc3net.com 2,851 6.77% 35

3 proxy1-external.adrian1.mi.home.com 1,438 3.41% 8

4 usrp5-port223.lni.net 1,287 3.05% 1

5 1cust19.tnt1.adrian.mi.da.uu.net 1,147 2.72% 1

6 209-130-147-60.nas1.ons.gblx.net 1,001 2.37% 1

7 mdmgrp1-6.accesstoledo.net 663 1.57% 1

8 208.4.8.59 647 1.53% 6

9 proxy2-external.adrian1.mi.home.com 646 1.53% 13

10 204.128.192.52 641 1.52% 3

11 209-130-145-114.nas1.brk.gblx.net 597 1.41% 2

12 d29.as1.hldl.mi.voyager.net 485 1.15% 1

13 d70.as0.hdsn.mi.voyager.net 474 1.12% 1

14 d7.as1.adsn.mi.voyager.net 443 1.05% 1

15 ac8a3e69.ipt.aol.com 424 1% 4

16 host3.toledoblade.com 365 0.86% 5

17 tollbooth.state.mi.us 356 0.84% 8

18 c14662-a.adrian1.mi.home.com 353 0.83% 3

19 d20.as1.adsn.mi.voyager.net 347 0.82% 1

20 4.18.159.106 317 0.75% 12

Subtotal for Visitors Above 22,505 53.49% 141

Total 42,067 100% 1,158

Top Visitors - Help Card

This section identifies IP addresses and/or domain names of visitors and their relative activity level. If you use WebTrends cookies to track sessions on the site, WebTrends can differentiate hits from visitors with the same IP address.
Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor IP or domain.

Consider the visitors who use the site most, and tailor your site to their interests and needs. If this is an intranet, notice which employees use the site the most and find out what they like about it. You might also get feedback from those who use it the least and find out what they are looking for.

Top Geographic Regions

This section identifies the top locations of the visitors to the site by geographic region. The geographic region of the visitor is determined by the suffix of their domain name. Use this information carefully because this information is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the actual geographic location of this visitor. For example, while a vast majority of .com domain names are from North America, there is a small minority of domain names that exist outside of North America.

Top Geographic Regions

Top Geographic Regions

Geographic Regions Visitor Sessions

1 North America 942

2 Region Un-Specified 216

Total 1,158

Top Geographic Regions - Help Card

This section identifies the top locations of the visitors to the site by geographic region. The geographic region is determined by the suffix of their domain names. Use this information carefully because it is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the visitor's actual geographic location. For example, while a vast majority of .com domain names are from North America, there is a small minority that exist outside of North America.
If reverse DNS lookups have not been performed, WebTrends cannot determine the country of origin and this section is not included in the report. The table lists the top geographic regions in decreasing order of the number of hits.
Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor country.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an International audience.

Most Active Countries

This section identifies the top locations of the visitors to the site by country. The country of the visitor is determined by the suffix of their domain name. Use this information carefully because this information is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the actual geographic location of this visitor. For example, while a vast majority of .com domain names are from the United States, there is a small minority of domain names that exist outside of the United States.

Most Active Countries

Most Active Countries

Countries Visitor Sessions

1 United States 939

2 Canada 3

Total 942

Most Active Countries - Help Card

This section identifies the top locations of the visitors to the site by country. The country is determined by the suffix of their domain names. Use this information carefully because it is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the visitor's actual geographic location. For example, while a vast majority of .com domain names are from the United States, there is a small minority that exist outside of the United States.
If reverse DNS lookups have not been performed, WebTrends cannot determine the country of origin and this section is not included in the report. The table lists the top countries in decreasing order of the number of hits.
Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor country.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an International audience.

North American States and Provinces

This section breaks down web site activity to show which of the North American States and Provinces were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor. This information can only be displayed if reverse DNS lookups have been performed.

North American States & Provinces

North American States & Provinces

State Visitor Sessions

1 Virginia 352

2 Michigan 107

3 California 97

4 Ohio 16

5 Wisconsin 10

6 Washington 10

7 Massachusetts 7

8 Georgia 6

9 Illinois 5

10 Indiana 4

11 New Jersey 3

12 Connecticut 2

13 North Carolina 2

14 On 2

15 Texas 1

16 Alaska 1

17 Missouri 1

18 Wyoming 1

19 Maryland 1

20 Arkansas 1

Total For the States Above 629

North American States and Provinces - Help Card

This section shows which of the North American States and Provinces were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor (for example, individual visitors will often be seen as coming from the state where their ISPs are registered.) This information can only be displayed if reverse DNS lookups have been performed.

This information can help you cater to your audience. Expand your audience by addressing the needs of those you want to draw to the site.

Most Active Cities

This section further breaks down the site's activity to show which cities were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor. This information can only be displayed if reverse DNS lookups have been performed.

Most Active Cities

Most Active Cities

City, State Visitor Sessions

1 Reston, Virginia, United States 330

2 Redwood City, California, United States 74

3 Petersburg, Michigan, United States 38

4 Adrian, Michigan, United States 36

5 Fairfax, Virginia, United States 22

6 Palo Alto, California, United States 19

7 Redmond, Washington, United States 10

8 Bloomingdale, Wisconsin, United States 9

9 Toledo, Ohio, United States 8

10 Cambridge, Massachusetts, United States 7

11 Jackson, Michigan, United States 7

12 Cincinnati, Ohio, United States 6

13 Norcross, Georgia, United States 5

14 Ann Arbor, Michigan, United States 5

15 Cupertino, California, United States 4

16 Hoffman Estates, Illinois, United States 3

17 Charlotte, Michigan, United States 3

18 Notre Dame, Indiana, United States 3

19 Rutherford, New Jersey, United States 3

20 Portage, Michigan, United States 2

Total For the Cities Above 594

Most Active Cities - Help Card

This section breaks down activity further to show which cities were the most active. This information is based on where the visitor's domain name is registered, and may not necessarily be an accurate representation of the visitor's actual geographic location. For example, visitors are frequently shown as coming from the city where their ISPs are registered.) This information can only be provided if reverse DNS lookups have been performed.

City information can be useful in focusing your marketing efforts in other media such as print or television advertising.

Most Active Organizations

This section identifies the companies or organizations that accessed the site the most often.

Most Active Organizations

Most Active Organizations

Organizations Hits % of Total Hits Visitor Sessions

1 216.90.48.146 8,023 19.07% 34

2 voyager.net 4,530 10.76% 91

3 Home Network
home.com 3,761 8.94% 74

4 lni.net 2,888 6.86% 43

5 The Computer Care Company
tc3net.com 2,870 6.82% 36

6 gblx.net 2,597 6.17% 28

7 America Online
aol.com 2,265 5.38% 327

8 UUNET Technologies Inc.
uu.net 1,832 4.35% 22

9 CASS Net
cass.net 1,299 3.08% 38

10 accesstoledo.net 908 2.15% 3

11 208.4.8.59 647 1.53% 6

12 204.128.192.52 641 1.52% 3

13 The Toledo Blade
toledoblade.com 365 0.86% 5

14 state.mi.us 356 0.84% 8

15 4.18.159.106 317 0.75% 12

16 mich.net 295 0.7% 15

17 prestige.net 274 0.65% 11

18 5Z8I2 249 0.59% 2

19 splitrock.net 192 0.45% 4

20 Bloomington Communications Inc
btc-bci.com 188 0.44% 9

Subtotal For Companies Above 34,497 82% 771

Total For the Log File 42,067 100% 1,158

Most Active Organizations - Help Card

This section identifies the companies or organizations that accessed the site the most often. If the DNS lookup option is set to "Always" or "Automatically," WebTrends searches for the domain name in the company database, and includes the company name and geographic information in the graph and table. If reverse DNS lookups are not performed, either by WebTrends or by the server, only IP addresses are listed. The table lists companies and organizations in decreasing order of the number of hits.

Determine how your e-business can be improved according to how businesses are using your site. Consider how your product can be made more attractive to organizations that have shown interest.

Organization Breakdown

This section provides a breakdown by types of organizations (.com, .net, .edu, .org, .mil, and .gov.) This information can only be displayed if reverse DNS lookups have been performed, and the percentages refer to the total of hits for which the organization type can be determined (some IPs cannot be resolved to a domain, and therefore an organization type cannot be determined).

Organization Breakdown

Organization Breakdown

Organization Type Hits % of Total Hits Visitor Sessions

1 Network 16,547 58.89% 353

2 Company 10,909 38.82% 534

3 Education 360 1.28% 16

4 Organization 256 0.91% 21

5 Government 25 0.08% 1

Total for Known Organization Types 28,097 100% 925

Organization Breakdown - Help Card

This section provides a breakdown by types of organizations (.com, .net, .edu, .org, .mil, and .gov.) The table lists the types of organizations in decreasing order of the number of hits. This information can only be provided if reverse DNS lookups have been performed, and the percentages refer to the total of hits for which the organization type can be determined (some IPs cannot be resolved to a domain, and therefore an organization type cannot be determined).

Consider what type of organization is interested in your site and how you can attract other types.

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